INTERNET MARKETINGOnline marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet with the help of website optimization.
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Internet marketing or online marketingrefers to advertising and marketing efforts that uses the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
Internet marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
The broad online marketing spectrum varies according to business requirements while Effectivesearch engine marketingprograms leverage consumer data.